But the advertisement needs to be providing entertainment value on its own. Some of the products I actually use and like the best also have the best (in terms of entertainment) marketing - if someone can make me laugh with a 10 second video AND show off a well designed product at the same time then I generally take that as a positive. You could choose to dedicate 0 of your time or X amount of minutes. What I am envisioning is basically something like an app or channel you might willing give some type of inputs (say, for example, you are looking for a new car - you could input some data about your preferences) and then advertisers would have to compete to show off the best product. Instead of companies trying to trick you into clicking their advertisement they would need to create compelling and entertaining advertisements for stuff you might actually want. I think a much healthier relationship would be a system where you can choose to dedicate some of your time and preferences to marketing. I don't think it is marketing as a concept that is the problem - it is that we are forced to have it everywhere.

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